Visa Trust Index Finds 72% of US Consumers Have Used AI Assistants

Visa's latest Trust Index research offers a snapshot of how artificial intelligence is entering everyday financial activity. According to the findings, 72% of US consumers have used an AI assistant. That level of adoption suggests these tools are no longer confined to early adopters or technology specialists.

The study also points to the payment journey as a key area where AI is making inroads. Consumers are reportedly turning to AI assistants with greater frequency as they manage transactions and related financial tasks. Visa Trust Index frames this as part of a broader shift in how people interact with payments.

The findings matter for banks, merchants and payment networks because consumer habits can change expectations around speed, convenience and support. If AI assistants become a routine part of payments, providers may need to design services that work smoothly alongside them. Trust and reliability will remain central as adoption grows.

Visa's research does not stand alone; it adds to a wider conversation about AI in financial services. The 72% figure highlights how common AI assistant use has become among US consumers, even as questions about oversight, data handling and customer protection continue. The payment industry will be watching how this trend develops.