Cardstream Group launches Flowes white-label payment facilitation

Cardstream Group has introduced Flowes, a white-label Payment Facilitation-as-a-Service product. The company said the proposition is intended for acquirers, platforms, payment service providers, independent software vendors and independent sales organisations that want to develop and expand their own payment offerings.

The launch points to growing demand for embedded payment capabilities across software and platform businesses. White-label arrangements let partners present a payment solution under their own brand while relying on an underlying provider for the operational and technical framework. That model can shorten the path to market for firms that lack the resources to build payment processing from scratch.

Flowes is aimed at several partner types, from larger acquirers to smaller independent sales organisations. Each can use the service to shape a payment proposition for its own customer base without having to create all the underlying infrastructure itself.

The proposition is positioned as a way for partners to bring payment solutions to market under their own brands. For Cardstream, Flowes extends its business into white-label payment facilitation, a segment serving firms that want more control over the payment experience without building every component in-house.