Sends CEO Alona Shevtsova Named to Pride in FinTech Powerlist 2026

Alona Shevtsova, chief executive of Sends, has been named to Innovate Finance's Pride in FinTech Powerlist for 2026, an annual roll call of people regarded as advancing inclusion for LGBTQ+ professionals across financial services.

The list is compiled by Innovate Finance, the UK industry body that represents fintech firms and regularly uses its platforms to highlight leaders who combine commercial work with efforts to widen access to the sector. Inclusion is a signal of recognition from peers, rather than from regulators or clients.

For Shevtsova, the recognition draws attention to her role at the helm of Sends, a company competing in a fintech market where talent, reputation and partnerships matter greatly. Industry awards and lists like this one are often cited by firms when they talk to investors, customers and prospective employees.

The 2026 edition lands as financial technology companies continue to debate how much emphasis to place on diversity and inclusion, with the topic drawing sharper political scrutiny in some markets than in the past. For the industry, the value of the Powerlist lies partly in visibility, giving executives and smaller firms a platform and offering a rough benchmark of representation over time.