Credit Union Brings Investment Tools Directly to Member Accounts

Utilities Employees Credit Union has teamed up with fintech firm InvestiFi to offer its members a way to invest without leaving the credit union’s digital platform. The move adds a new suite of embedded investing features, allowing users to manage savings and investments in one place.

Credit unions have been increasingly adopting digital financial tools to compete with larger banks and fintech apps. By integrating InvestiFi’s technology, UECU aims to provide a seamless experience for members who want to start investing with smaller amounts or automate their portfolios.

InvestiFi specializes in helping financial institutions add low-cost, user-friendly investing options. The partnership reflects a broader trend of community-focused lenders expanding beyond basic banking services to include wealth management capabilities for everyday consumers.